Top 5 News Apps Performance in Bulgaria Q4 2025

In the fourth quarter of 2025, the top news applications in Bulgaria showcased varied performance across downloads, revenue, and active user metrics on a unified platform. Here's a detailed look at each app:

• X experienced fluctuations in revenue, peaking at approximately $2.9K in early December. Weekly downloads saw a downward trend from 4.6K in mid-October to around 2.3K by the end of December. Active users remained relatively stable, with a slight increase to 185.5K in late December.

• Bloomberg: Business News Daily had modest revenue growth, reaching $781 in the last week of November. Downloads were minimal, dropping from 102 at the start of the quarter to 42 by year-end. Active users fluctuated slightly, peaking at 483 in late November.

• The Economist - News, Podcasts showed varied revenue, with a high of $726 in November. Downloads were consistently low, ranging from 18 to 58 weekly. Active users saw a gradual rise, peaking at 210 in late October.

• Medium: Read & Write Stories maintained a steady revenue stream, reaching $501 in early November. Downloads varied, peaking at 136 in early November and dropping to 56 in December. Active users hovered around 1.1K throughout the quarter.

• Financial Times: Business News had a revenue peak of $631 in early October. Downloads were sporadic, with a high of 153 in mid-October. Active users showed a slight increase, topping at 535 in early December.

These insights are derived from Sensor Tower's comprehensive data, offering a glimpse into the digital news landscape in Bulgaria. For more detailed analytics, visit Sensor Tower's platform.