AI Insights · Timothy · January 2026
Top 5 News and Magazines Apps in Bulgaria Q4 2025
Discover the performance trends of the top 5 news and magazine apps in Bulgaria during Q4 2025, with insights on downloads, revenue, and active users.
In the fourth quarter of 2025, the top news and magazine applications on the unified platform in Bulgaria demonstrated varying performance trends in terms of downloads, revenue, and active users, as analyzed by Sensor Tower.
X experienced a varied revenue pattern, starting at approximately $1.3K and peaking at $2.9K in early December. The downloads showed a declining trend from 4K to around 2.3K by year-end. Active users fluctuated, reaching a high of 186.2K mid-quarter before settling at 163.8K.
Al Mashhad - المشهد saw a notable spike in downloads mid-October with 1.6K, after which the numbers tapered off to below 100 per week. Active users mirrored this trend, peaking at 829 in mid-October and then stabilizing around 130 towards December.
Hindi News by Dainik Bhaskar maintained a steady download rate, averaging around 250 weekly, with active users ranging from 7.3K to 8K throughout the quarter.
Tomorrow's Affairs reported a surge in downloads at the beginning of November, reaching 1.2K, before declining sharply. Active users increased to 3.7K mid-quarter, ending at 2.7K.
Substack showed consistent weekly downloads, peaking at 473 in December. Revenue remained steady at around $5, with active users gradually increasing to 6K by the end of December.
These insights were provided by Sensor Tower, where more detailed analytics can be explored. The data highlights diverse engagement levels and monetization success across these leading apps in Bulgaria's digital news landscape.
