AI Insights · Timothy · January 2026
Netflix Games Performance in the Middle East: Q4 2025
Explore the Q4 2025 performance of top Netflix games in the Middle East, with insights into downloads, revenue, and active users.
In the fourth quarter of 2025, Netflix's top gaming apps showed varied performance across the Middle East on the unified platform. Here's a breakdown of the key metrics for the leading titles.
SpongeBob: Get Cooking experienced a gradual increase in weekly downloads, starting at around 960 in early October and reaching over 2K by the end of December. The revenue fluctuated, peaking at $29 in late October and closing the quarter with $22. The active user base grew steadily from 20K to over 22K during this period.
Sonic Prime Dash had consistent growth in downloads, moving from 519 to 756 weekly by the end of December. Revenue saw a notable peak at $107 in early December, with active users increasing from nearly 7K to over 7.4K.
GTA: San Andreas – NETFLIX maintained a strong revenue stream, starting at $410 and settling at $242 by the end of the quarter. Downloads saw a sharp decline from 2.5K to just over 300, while active users decreased from 14K to 8.5K.
Football Manager 26 Mobile showed a surge in downloads in early November, hitting over 2.2K, but tapered off to 1.3K by year-end. Revenue varied, with a high of $362 in November and closing at $305. Active users remained robust, peaking at over 24K in mid-December.
Farming Simulator 23 NETFLIX increased its weekly downloads from 249 to over 800. Revenue was relatively stable, around $200 at quarter-end. Active users grew from 3.2K to over 4.4K.
These insights are based on data from Sensor Tower, where more detailed analysis can be found. The performance trends highlight the dynamic nature of the gaming market in the Middle East, showcasing varying levels of engagement and monetization across different titles.
