AI Insights · Timothy · December 2025
Top 5 Match 3 Games in New Zealand: Q4 2025 Performance
Explore the Q4 2025 performance of the top 5 Match 3 games in New Zealand, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2025, the top 5 Match 3 games on a unified platform in New Zealand showed varied performance in terms of downloads, revenue, and active users. Sensor Tower provides detailed insights into these metrics.
Township from Playrix experienced a notable increase in weekly revenue, peaking at around $38K in the last week of December. Downloads started the quarter at approximately 3.8K, dipped mid-quarter, and ended strongly at 4.3K. Active users saw a slight increase from 24.1K to 26.6K by the end of the quarter.
Goods Puzzle: Sort Challenge by ONESOFT GLOBAL PTE. LTD. showed fluctuations in revenue, with a peak of about $2.3K in the final week. Downloads began at 4.3K, dropping to 1.6K by the quarter's end. Active users decreased from 19K to 16K over the period.
Royal Kingdom from Dream Games had a strong finish in revenue, reaching $24.3K in the last week. Downloads varied significantly, starting at 2.6K, dipping mid-quarter, and rising again to 3.7K. Active users increased steadily from 27.7K to 35.7K.
Gossip Harbor®: Merge & Story by Microfun Limited maintained high revenue throughout, peaking at $72.2K in the final week. Downloads were lower, starting at 2.1K and closing at 2.5K. Active users rose from 48.9K to 59.6K, indicating strong engagement.
Tile Explorer: Tiles Clear! from Oakever Games showed modest revenue, peaking at $275 in the last week. Downloads started at 2.1K, decreased mid-quarter, and ended at 2.1K. Active users grew slightly from 16.3K to 18.2K.
For more detailed insights, visit Sensor Tower's platform, which provides comprehensive analytics on app performance.