Top 5 Match 3 Games Performance in New Zealand - Q4 2025

In the fourth quarter of 2025, the Match 3 game category showcased notable performances on a unified platform in New Zealand. Here's a closer look at the top five applications based on data from Sensor Tower.

Gossip Harbor®: Merge & Story from Microfun Limited saw its weekly revenue hover around $60K to $72K, peaking at $72K in the last week of December. Weekly downloads fluctuated between 1.2K to 2.5K, with a noticeable spike to 2.5K at the end of the quarter. The app's active users consistently grew from 49K to nearly 60K, indicating a steady engagement throughout the period.

Royal Match by Dream Games maintained a stable revenue, starting at approximately $63K and closing the quarter with $63K. Downloads ranged from 1K to 1.9K, with the highest number in the final week. Active users increased over time, starting at 91K and reaching 101K by the end of December.

Gardenscapes, also from Playrix, had a revenue range of $25K to $32K, peaking in the final week of December. Downloads were relatively low, ranging from 533 to 944, with a slight increase toward the end of the quarter. Active users remained steady, starting at 14K and ending at nearly 13.5K.

Candy Crush Saga from King experienced weekly revenues between $42K and $57K, reaching its peak in the last week of December. Downloads saw a downward trend initially but picked up to 1.8K by the end of the quarter. Active users saw fluctuations, ranging from 12K to 14K, with a slight increase towards the end.

Finally, Township by Playrix reported revenues between $28K and $38K, with a noticeable rise in the last week. Downloads varied from 1.8K to 4.3K, with the highest download numbers seen at the quarter's end. Active users showed a consistent upward trend, moving from 24K to 27K.

These insights highlight the dynamic nature of the Match 3 game market in New Zealand during Q4 2025. For more detailed analysis, visit Sensor Tower.