AI Insights · Timothy · January 2026
Top 5 Match 3 Games Performance in the UK: Q4 2025
Explore the performance trends of the top 5 Match 3 games in the UK during Q4 2025, including downloads, revenue, and active users.
In the fourth quarter of 2025, the Match 3 games category in the United Kingdom saw significant activity across the top performing apps. Here's a detailed look at how these games fared:
Candy Crush Saga from King maintained a robust presence with weekly revenue peaking at approximately $1.56M in late December. Weekly downloads fluctuated, reaching a high of 31.4K in the week of December 22. Active users remained strong, with numbers close to 1M by the end of the quarter.
Royal Match, developed by Dream Games, experienced a notable increase in revenue towards the end of December, peaking at about $1.5M. Downloads increased significantly, hitting 25.6K in the final week. Active users also saw a rise, closing the quarter with over 836K users.
Gossip Harbor®: Merge & Story by Microfun Limited showed a steady revenue trend, with a peak of $804K in the last week of December. Downloads were modest but saw an uptick to 9K by the end of the quarter. Active users gradually increased, ending the quarter at around 153K.
Township from Playrix had a varied performance, with revenue peaking at $663K in the final week of December. Downloads saw a resurgence to 63.4K in the last week, while active users showed a slight recovery, closing the quarter at 479K.
Finally, Royal Kingdom, also by Dream Games, demonstrated a steady increase in revenue, reaching $549K towards the end of December. Downloads climbed to 38.3K in the last week, and active users remained stable, finishing the quarter with approximately 479K users.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the Match 3 games market in the UK. For more detailed analytics and trends, visit Sensor Tower's platform.