AI Insights · Timothy · January 2026
Top Lifestyle Apps in South Africa: Q4 2025 Performance
Explore the performance of the top 5 lifestyle apps in South Africa during Q4 2025, with insights on downloads and active users from Sensor Tower.
In the fourth quarter of 2025, the performance of lifestyle applications on a unified platform in South Africa showcased varied trends in downloads and active user engagement. Below, we delve into the specifics of the top five apps based on Sensor Tower data.
MTN App ZA from MTN South Africa saw a gradual decline in weekly downloads, starting at approximately 165K at the beginning of October and tapering to around 43K by the end of December. However, weekly active users displayed consistent growth, increasing from 114K to over 145K during the same period.
The Pinterest app maintained a steady weekly download rate, with numbers fluctuating between 25K and 37K. Active users remained robust, averaging around 1.6M throughout the quarter, with a slight dip in mid-December.
Payflex experienced a peak in weekly downloads in late November at approximately 37K before a reduction to around 14K by the end of the quarter. Active users saw an increase from 400K to a high of 428K, despite some fluctuations in late December.
Color Widgets, Theme: iWidgets demonstrated a surge in weekly downloads, climbing from 11K to over 23K by early December, before declining slightly. Active user numbers also increased, reaching a peak of nearly 48K in mid-December.
Finally, Samsung Wallet (Samsung Pay) experienced stable download numbers, hovering around 11K to 15K throughout the quarter. Active users consistently exceeded 3.3M, peaking at over 3.5M in mid-December.
These insights from Sensor Tower highlight the dynamic landscape of lifestyle apps in South Africa as user engagement and download trends continue to evolve.
