Top 5 Lifestyle Apps in New Zealand: Q4 2025 Performance

In the fourth quarter of 2025, the top lifestyle applications in New Zealand demonstrated varied performance trends in terms of downloads and active users. This analysis, powered by Sensor Tower data, provides insights into the weekly activity of these apps.

Z App saw a gradual decline in weekly downloads, starting from approximately 16.7K at the beginning of the quarter and tapering off to about 4.8K by the end. However, its weekly active users showed resilience, beginning with 185K and experiencing fluctuations, ultimately reaching around 186K.

The Pinterest app maintained steady download numbers, peaking at 5.8K in late December. Active users showed an upward trend, starting at 218K and reaching a high of 244K mid-December before settling at 229K.

Gull experienced a notable spike in downloads, peaking at 12.2K in late October, before stabilizing around 7.6K at the year's end.

Trade Me: Property, Jobs, Shop maintained a consistent download rate, averaging around 6.3K weekly. Active users peaked at 834K in mid-November, concluding the quarter at 730K.

Finally, Rockgas downloads started strong at 12.3K in early October but decreased steadily to about 1.1K by the end of December.

For more detailed insights and data, visit Sensor Tower's platform.