Top Lifestyle Apps in the Netherlands: Q4 2025 Insights

In the fourth quarter of 2025, the Netherlands saw interesting trends among the top-performing lifestyle applications on a unified platform. According to data from Sensor Tower, these apps showed varying patterns in downloads and active user engagement.

drawnames | Secret Santa app, developed by Meetrix Online, recorded significant activity in downloads and active users. The app peaked with downloads reaching approximately 247K in early November, before experiencing a decline towards the end of December. Active users mirrored this trend, peaking at about 931K in late November before dropping to around 82K by the end of the quarter.

My DHL maintained a steady presence with weekly downloads fluctuating between 19K and 57K. Active users remained robust throughout the quarter, with a notable peak at 2M in late November.

Pinterest showed consistent download numbers, ranging from 22K to 31K weekly. Active users gradually increased, ending the quarter at approximately 1.76M.

eufy from Power Mobile Life LLC, experienced a steady increase in revenue, peaking at about $9.5K in late December. Downloads saw a rise mid-quarter, reaching 18K in late November, while active users consistently grew, concluding the quarter at around 731K.

Finally, PostNL maintained strong engagement with weekly downloads reaching up to 34K and active users peaking at over 3M in early December.

These insights reflect the dynamic nature of lifestyle app usage in the Netherlands, with more detailed analytics available through Sensor Tower.