AI Insights · Timothy · January 2026
Top 5 Lifestyle Apps in Nigeria: Q4 2025 Performance
Explore the performance of the top lifestyle apps in Nigeria during Q4 2025, with data from both iOS and Android platforms. Discover trends in downloads, revenue, and active users, courtesy of Sensor Tower.
In the fourth quarter of 2025, the top lifestyle applications in Nigeria demonstrated a variety of trends across downloads and active user engagement, according to data from Sensor Tower.
Pinterest maintained a steady presence in the Nigerian market with weekly downloads hovering around 90K. The app's active user base remained strong, starting at approximately 2.5M and ending the quarter slightly higher at around 2.6M.
Hugmi – Chat & Connect saw a significant rise in weekly downloads early in the quarter, peaking at over 100K in late October. Active users mirrored this trend, growing from about 13K to over 113K by the end of December.
Photo Keyboard - Fonts experienced an impressive growth in downloads, starting from just over 100 and reaching nearly 90K by the year-end. Active users also increased dramatically, ending the quarter at approximately 120K.
My Airtel showed consistent weekly downloads around the 35K mark, with a slight increase towards the end of the quarter. The app maintained a robust active user base, fluctuating between 1M and 1.2M.
WeMuslim: Athan, Qibla&Quran had weekly downloads ranging from 18K to 42K, with active users reaching a peak of over 1.5M mid-quarter before settling at approximately 1.3M.
These insights underscore the dynamic app market in Nigeria, with varying trends across different metrics. For more detailed analysis and insights, visit Sensor Tower.
