AI Insights · Timothy · January 2026
Top Lifestyle Apps in Italy: Q4 2025 Performance
Explore the performance trends of the top 5 lifestyle apps in Italy during Q4 2025, featuring data on downloads and active users.
In the fourth quarter of 2025, several lifestyle applications in Italy showcased notable trends in downloads and active user engagement. This analysis is based on data from Sensor Tower, offering insights into the performance of these apps across a unified platform.
Pinterest maintained a steady presence with weekly downloads peaking at around 52.7K in mid-October. Active users consistently hovered around 4.8M, with a slight dip followed by a rise to approximately 5M at the end of December.
The food delivery app, Glovo: Food Delivery, Takeaway, experienced a fluctuation in weekly downloads, starting at 39.4K and reaching a high of 44.3K by the end of December. Active users saw a slight decline towards the end of the quarter, stabilizing at about 1.5M.
IO, Italy's public service app, had a significant spike in weekly downloads in mid-November with 157.9K, while active users peaked at 5.5M during the same period before settling at 4.5M.
Amazon Alexa showed a notable increase in weekly downloads, reaching 76.4K in late December. Active users also rose, peaking at approximately 2.1M towards the end of the quarter.
Finally, LG ThinQ demonstrated a consistent increase in downloads, with a peak of 45.5K in late December. Active users remained stable, ending the quarter with about 183K.
For more detailed insights, visit Sensor Tower's platform.
