AI Insights · Timothy · January 2026
Top 5 Lifestyle Apps in Europe: Q4 2025 Performance on Unified Platform
Explore the performance trends of the top 5 lifestyle apps in Europe during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, Pinterest showed a notable increase in weekly downloads, beginning at approximately 877K and peaking at 1.07M by the end of December. Weekly active users also rose steadily from 81M to nearly 86M.
TP-Link Tapo experienced fluctuations in weekly revenue, starting at $561K, dipping slightly mid-quarter, and rebounding to $572K. Downloads saw a significant rise from 161K to 285K, and active users grew from 7.5M to 9.4M.
Xiaomi Home maintained a consistent revenue stream, averaging around $88K weekly, with a slight uptick to $96K in December. Downloads were variable, spiking to 313K towards the quarter's end. Active users remained relatively stable, hovering around 8M.
Amazon Alexa saw a dramatic increase in downloads, starting at 120K and reaching a peak of 547K by late December. Active users followed a similar trend, rising from 11M to over 13.5M.
Finally, Glovo: Food Delivery, Takeaway experienced a decline in downloads initially, dropping from 226K to 138K, before recovering to 244K. Active users fluctuated, decreasing from 7.5M to 6.7M, then rising again to 7.2M.
These insights, sourced from Sensor Tower, highlight the dynamic landscape of lifestyle apps in Europe. For more detailed analysis, visit Sensor Tower's platform.
