Top Lifestyle Apps Performance in Colombia Q4 2025

In the fourth quarter of 2025, the top lifestyle applications on a unified platform in Colombia showed varied performance trends in terms of downloads and user engagement. This analysis, powered by Sensor Tower data, provides insights into the leading apps: Pinterest, Terpel, CineDrama, Amora: Your Soulmate Sketch, and Amazon Alexa.

Pinterest saw consistent weekly downloads, fluctuating around 100K to 120K, with a peak of 127K in late December. The app maintained a strong base of active users, starting at approximately 4.8M and stabilizing around 4.6M by the end of the quarter.

Terpel experienced a surge in downloads mid-quarter, reaching a high of 65K in early November before declining to 16K by the end of December. Active users mirrored this trend, rising from 296K to a peak of 594K before settling at 454K.

CineDrama witnessed a sharp decline in downloads from 109K at the start of the quarter to just over 100 by the end. Active users decreased from 252K to 147K, reflecting the download trend.

Amora: Your Soulmate Sketch showed an interesting pattern with a significant spike in downloads to 50K in mid-November, while weekly revenue peaked at $3.4K. Active users followed a similar trend, rising to 55K during the same period.

Amazon Alexa had a steady increase in downloads, peaking at 47K in late December. Active users consistently grew from 309K to 419K by the end of the quarter.

For more detailed insights and analytics, visit Sensor Tower's platform.