Top 5 Lifestyle Apps Performance in Belgium Q4 2025

In the fourth quarter of 2025, Belgium’s lifestyle app market witnessed significant activity among the top-performing applications on a unified platform. According to data from Sensor Tower, these five apps showcased diverse trends in downloads and active user engagement.

drawnames | Secret Santa app, developed by Meetrix Online, saw a remarkable increase in weekly downloads, peaking at around 50.5K in mid-November. However, downloads tapered off towards the end of the quarter, reaching just over 1K. Active users surged to 339K in mid-December, before dropping sharply to 81K by the year's end.

Pinterest maintained a steady weekly download rate, fluctuating between 9.8K and 12.7K. Active users hovered around the 1M mark, with a slight peak of 1.02M in late December, indicating consistent user engagement throughout the quarter.

HomeWizard Energy from HomeWizard B.V. experienced stable weekly revenue, averaging around $6.1K, with a peak of $6.9K in mid-December. Downloads saw a moderate increase, reaching approximately 5.8K in late November. Active users consistently grew, ending the quarter at 117K.

Google Home had a consistent download performance, with numbers rising to 6.5K in the week before Christmas. Active users varied slightly but remained strong, peaking at 376K in late December.

SmartThings from Samsung Electronics Co., Ltd., exhibited a steady growth in downloads, reaching a high of 4.2K in late December. Active users spiked to 175K mid-December, reflecting increased engagement during the holiday season.

These insights into app performance in Belgium reflect the dynamic nature of the lifestyle category. For more detailed analysis, visit Sensor Tower for comprehensive data and trends.