Top 5 Investing and Financial Management Apps in New Zealand Q4 2025

In the final quarter of 2025, the investing and financial management app landscape in New Zealand showcased interesting trends across the top five applications. The data, provided by Sensor Tower, reveals patterns in downloads and user engagement.

Sharesies: Grow your wealth saw a notable decline in weekly downloads from early October, starting at around 9.3K and tapering off to approximately 4.9K by the end of December. Despite this, the app maintained a strong user base, with weekly active users peaking at approximately 242K in mid-October before gradually declining to around 179K by the end of the quarter.

Tiger Trade: Invest Globally experienced a stable download rate, beginning the quarter with about 1.5K downloads and closing with approximately 963. The app's active user base remained consistent, starting at around 11.5K, with a slight increase to 12.1K by the quarter's end. Revenue peaked sharply at $766 in late October, followed by a decrease, maintaining minimal revenue levels thereafter.

Milford recorded a steady decrease in downloads, from 1.3K in early October to just over 400 by the end of December. However, active users showed resilience, with numbers fluctuating around 13K throughout the quarter, peaking mid-quarter.

Fisher Funds showed a spike in downloads in early November, reaching approximately 1.7K, before settling back down to below 500 by the end of December. Active user data for this app wasn't available, but the download trend indicates varied user interest throughout the quarter.

Lastly, Generate KiwiSaver also saw a decline in downloads, starting at 891 and dropping to 321 by the end of the year. Active user data wasn't available, but the download metrics suggest a tapering interest as the quarter progressed.

For a deeper dive into these trends and more insights, visit Sensor Tower's platform.