AI Insights · Timothy · January 2026
Top Interactive Story Games in the UK: Q4 2025 Performance Overview
Explore the performance trends of the top interactive story games in the UK during Q4 2025, with insights from Sensor Tower.
The fourth quarter of 2025 saw notable trends in the interactive story games category on a unified platform in the United Kingdom, as reported by Sensor Tower.
Episode - Choose Your Story from Episode Interactive showcased a significant increase in weekly revenue, culminating at approximately $53.7K in the last week of December. Downloads surged notably towards the end of the quarter, reaching around 12.3K, while active users climbed from 46.4K to 69K.
GossipMaster by Supersonic Studios experienced a steady rise in downloads, peaking at 10.4K in the final week. Active users increased from 13K to 21.2K, although revenue remained negligible throughout the quarter.
Design Family Life, another title from Supersonic Studios, saw a sharp increase in revenue starting November, reaching nearly $9.9K by the end of December. Downloads also showed growth, hitting 8.5K in the last week.
An Elmwood Trail, developed by Sparsh Tyagi, witnessed a dramatic spike in downloads, escalating to 32.6K by the end of December. Revenue saw a significant jump in the final week, reaching $2.2K, while active users fluctuated, ending at 15.6K.
Family Life!, also from Supersonic Studios, maintained a consistent download rate with a peak of 4.1K in December. Active users showed a positive trend, reaching 31K towards the quarter's end, with a modest revenue increase, peaking at $384.
These insights highlight the dynamic nature of interactive story games in the UK. For more detailed analysis, visit Sensor Tower.