AI Insights · Timothy · January 2026
Top 5 Insurance Apps in South Africa: Q4 2025 Performance on Unified Platform
Explore the performance trends of the top 5 insurance apps in South Africa during Q4 2025, with insights into downloads and active users.
In the fourth quarter of 2025, the top five insurance apps in South Africa exhibited varied performance trends across downloads and active users, as reported by Sensor Tower.
Clientèle saw a notable increase in weekly downloads, peaking at approximately 10.8K in late November. However, downloads dropped to 3.4K by the end of December. Active users remained relatively stable, peaking at around 230K in early December before slightly declining to 207K.
Discovery experienced consistent weekly downloads, with figures reaching around 7.3K in late December. Active users fluctuated, starting at 387K and ending the quarter with a slight increase to 381K.
OUTsurance maintained a steady download rate, peaking at 3.6K in October. Active users showed an upward trend, reaching a peak of 4.7K in late October before stabilizing around 3.3K by the end of December.
Momentum App had varied weekly downloads, with a high of 4K in early November. Active user numbers peaked at 15K in early November and ended the quarter at 13.8K.
Budget Insurance showed a consistent download pattern, with a peak of 2.8K in mid-December. The app's active user data was not available for this quarter.
These insights reflect the dynamic landscape of insurance apps in South Africa, with further details available on Sensor Tower's platform.