AI Insights · Timothy · January 2026
Top 5 Insurance Apps Performance in Serbia Q4 2025
Explore the performance trends of the top 5 insurance apps in Serbia during Q4 2025, highlighting download and active user metrics from a unified platform perspective.
In the fourth quarter of 2025, the Serbian insurance app market saw varying trends among the top five applications, with data derived from Sensor Tower's comprehensive insights.
Generali Srbija, published by Generali Osiguranje Srbija, experienced fluctuating weekly downloads. The numbers ranged from a low of 157 to a peak of 366 in early November. Despite these variations, the app maintained a consistent presence in the market.
Aetna Health showed a steady increase in weekly downloads, starting at 29 and rising to 274 by the end of December. This growth indicates a strengthening user base over the quarter.
Odontoprev from Odontoprev S.A. demonstrated moderate download activity, with numbers hovering between 28 and 76 throughout the quarter. Despite some fluctuations, the app maintained a stable download rate.
SulAmérica Saúde experienced a consistent pattern in weekly downloads. Starting at 38, it reached a peak of 65 mid-December before settling at 40 by the end of the month.
Lastly, Alan: Health Insurance showed a varied download pattern. After an initial spike to 129 in mid-October, the numbers dropped and then fluctuated, closing the quarter at 29 downloads.
These insights provide a snapshot of user engagement trends in Serbia's insurance app market during Q4 2025. For more detailed analytics and data, Sensor Tower offers further resources and insights.
