Top 5 Insurance Apps Performance in the UK, Q4 2025

In the fourth quarter of 2025, the top five insurance apps in the United Kingdom demonstrated varying trends in downloads and active user engagement. Here’s a detailed look into each app’s performance.

Hastings Direct Insurance maintained a strong presence with weekly downloads fluctuating between 24K and 35K. The app saw a slight dip in downloads towards the end of December. Active users started the quarter at 580K, experiencing a peak mid-quarter before settling at around 460K by the end of December.

Admiral Insurance showed a consistent download range from 14K to 20K weekly. The number of active users hovered around 200K, with a notable increase to 223K at the beginning of December, before ending the quarter at 210K.

Cuvva experienced weekly downloads between 9K and 14K, showing a slight increase towards the end of the quarter. The active user base started at 82K, dipped to 45K mid-quarter, and then rose again to 75K by the end of December.

MyAviva - Insurance & finance had downloads ranging from 8K to 13K weekly. Its active user count began at 290K, peaked in mid-November with over 326K, and then declined to 279K by the end of the year.

Finally, DriveScore - Save on Insurance displayed varied weekly downloads, starting at 3K and peaking at 13K in early December. Active users remained relatively stable, starting and ending the quarter around 100K, with a slight peak in late October.

These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends on app performance.