AI Insights · Timothy · December 2025
Top Insurance Apps Performance on Unified Platform in Germany: Q4 2025
Explore the performance trends of the top five insurance apps in Germany during Q4 2025, with insights into downloads and active user metrics from Sensor Tower.
In the fourth quarter of 2025, the top five insurance apps in Germany showed varied performance trends on a unified platform. The data, sourced from Sensor Tower, offers a detailed look at weekly downloads and active user metrics.
TK-App experienced a consistent decline in weekly downloads, starting at around 34.7K and dropping to approximately 19.9K by the end of December. Despite this, weekly active users fluctuated, peaking at about 1.44M in the final week of the quarter.
For Meine Allianz, downloads initially rose, reaching over 32.1K in the last week of December. Active users increased steadily, with a peak of approximately 209K in mid-December.
HUK Mein Auto saw a significant rise in downloads, peaking at 24K in late November, before decreasing towards the end of the quarter. Active users exhibited a similar pattern, with numbers increasing to a high of about 372K in mid-December.
The DAK app maintained a relatively stable download rate, averaging around 10K weekly, with a noticeable dip in late December. Active users showed a peak of approximately 226K towards the end of November.
Lastly, My AXA Mobile downloads increased steadily throughout the quarter, reaching a high of about 14.9K in early December. Active users peaked at around 190K in the same period before declining towards year-end.
These insights reflect the dynamic landscape of insurance apps in Germany, where user engagement and download trends varied significantly across the quarter. For more detailed insights and data, visit Sensor Tower's platform.
