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AI Insights · Timothy · January 2026

Top 5 Health and Fitness Apps in Bulgaria: Q4 2025 Performance

Explore the performance of the top 5 health and fitness apps in Bulgaria during Q4 2025, based on data from Sensor Tower.

Top 5 Health and Fitness Apps in Bulgaria: Q4 2025 Performance

In the fourth quarter of 2025, the top health and fitness apps in Bulgaria showcased varied trends in downloads and active user metrics. Here's a detailed look at their performance on a unified platform.

Blood Sugar & Diabetes Tracker from PidomTech had a fluctuating pattern in downloads, beginning with 346 in late September and peaking at around 11K in mid-November. Active users also saw an increase from 1.4K to about 12.8K by the end of December.

Another significant performer, еЗдраве, maintained a steady download rate, starting at 5.3K and experiencing a dip to 2.6K by late December. However, active users surged from 80K to a remarkable 117K in the same period.

Step Counter - Pedometer by Hitchhike Tech started the quarter with about 2.3K downloads, reaching a peak of 3.8K in late November. Active users fluctuated slightly, ending the quarter at around 29K.

Calz: Calorie Counter AI by Wachanga saw a high download count in early October at 5K, with a later decline to approximately 1.5K. Revenue peaked at $687 in mid-October, while active users rose to about 12.6K by the end of December.

Lastly, Mi Fitness (Xiaomi Wear) exhibited a consistent download pattern, peaking at 5.3K in late December. Active users showed a moderate decline from 23K to 21K during the quarter.

These insights are based on data from Sensor Tower, providing a comprehensive view of the health and fitness app landscape in Bulgaria. For more detailed analytics, visit Sensor Tower's platform.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026