Top 5 Health and Fitness Apps Performance in Uruguay Q4 2025

In the fourth quarter of 2025, the top health and fitness applications in Uruguay demonstrated varied performance trends across downloads, revenue, and active users. Data from Sensor Tower provides an insightful look into these trends.

Flo Cycle & Period Tracker experienced significant growth in both downloads and revenue. Weekly downloads surged towards the end of December, peaking at approximately 2.8K, while weekly revenue reached a high of about $2.6K. Active users remained relatively stable, fluctuating between 45K and 54K throughout the quarter.

Strava: Run, Bike, Walk showed a steady increase in active users, rising from 17K to nearly 21K by the end of December. While weekly downloads initially declined, they rebounded to reach over 1.3K in the final week. Revenue for Strava also ended on a positive note, climbing to approximately $2.1K.

Fitia: Calorie Counter & Diet had a varied quarter with weekly downloads peaking early at nearly 2K before declining. Revenue similarly fluctuated, with a notable drop to around $1K in late December. Active users remained mostly stable, though there was a slight increase towards the end.

BetterMe: Health Coaching presented a consistent pattern in downloads, maintaining numbers around 500 to 800 weekly. Revenue saw a slight uptick towards the end of the quarter, reaching $793, while active users showed a modest increase from 1.1K to 1.5K.

Personal Trainer: Gravl faced challenges with a decline in downloads, dropping to as low as 55 in early December. However, active users saw a recovery from 942 to over 1.3K by year-end. Revenue remained relatively stable, closing the quarter at $520.

These insights from Sensor Tower highlight the dynamic nature of the health and fitness app market in Uruguay, underscoring the varying strategies and performances of leading applications in the sector. For more detailed data and trends, further insights are available from Sensor Tower.