Top 5 Health and Fitness Apps Performance in the US, Q4 2025

In the fourth quarter of 2025, the health and fitness app sector in the United States showed varied performance across the top applications. Here's a closer look at the trends for the leading apps, based on data from Sensor Tower.

MyFitnessPal: Calorie Counter experienced a significant peak in weekly revenue, reaching approximately $3.2M in the final week of December. Downloads fluctuated with a notable rise to around 121K in the same week. Active users showed a slight upward trend, closing the quarter at about 5.4M.

Flo Cycle & Period Tracker saw a steady increase in weekly revenue, peaking at $1.4M in late November. Downloads climbed gradually, hitting 147K in the last week of December. Active users remained stable, with a slight dip to 10.3M by the end of the quarter.

Strava: Run, Bike, Walk encountered a varied revenue trajectory, ending the quarter at approximately $1.3M. Downloads experienced a dip mid-quarter but rebounded to 117K by the end of December. Active users fluctuated but finished strong at 4.9M.

Fitbit: Health & Fitness displayed a stable revenue pattern, with a peak of $1M in late December. Downloads surged significantly in the week of December 22, reaching 122K. Active user numbers rose steadily, ending the quarter at about 6.1M.

Calm maintained a consistent revenue stream, closing the quarter with $940K. Downloads remained steady with a slight increase to 61K in the final week. Active users saw growth, peaking at 3.6M by the end of December.

These insights offer a glimpse into the dynamic landscape of health and fitness apps. For more detailed data and analysis, visit Sensor Tower's platform.