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AI Insights · Timothy · January 2026

Top Health and Fitness Apps in Serbia: Q4 2025 Performance Overview

In Q4 2025, Serbia's top health and fitness apps showed varied performance in downloads and revenue, according to Sensor Tower data.

Top Health and Fitness Apps in Serbia: Q4 2025 Performance Overview

In the fourth quarter of 2025, Serbia's health and fitness app market saw diverse trends across the top applications on the unified platform, as reported by Sensor Tower.

Flo Cycle & Period Tracker experienced fluctuations in its weekly revenue, which started at around $1K, peaked at $1.5K in early December, and ended the quarter at approximately $1.1K. Weekly downloads for this app varied, beginning at 860 and reaching a low of 551 before climbing back to 672 by the end of December.

Strava: Run, Bike, Walk showed a relatively stable revenue pattern with a peak of $1.5K in early November and closed the quarter with $1.3K. Downloads were steady, starting at 808 and dipping slightly to 727 by the quarter's end.

MyFitnessPal: Calorie Counter maintained a consistent revenue stream, peaking at $1.2K in November and ending December at $957. Downloads fluctuated slightly, with a peak of 982 in October and a decline to 629 in December.

BetterMe: Health Coaching had a varied revenue trend, reaching a high of $721 by the end of December. Downloads started at 414, dipped mid-quarter, and rose again to 490 in the final week.

Runna: Running Plans & Coach saw its revenue peak at $725 in early November, with a gradual decline to $304 by the end of December. Downloads remained fairly low throughout the quarter, starting at 190 and ending at 132.

These trends highlight the dynamic nature of the health and fitness app market in Serbia. For more detailed data and insights, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026