Top Health and Fitness Apps in Portugal: Q4 2025 Analysis

In the fourth quarter of 2025, the health and fitness app market in Portugal showed diverse trends across leading applications, as reported by Sensor Tower.

Strava: Run, Bike, Walk from Strava, Inc. experienced a notable fluctuation in weekly revenue, which began at approximately $12K, dipped to $8.4K mid-quarter, and rose again to around $12.3K by the end of December. Downloads also varied, starting with 6.5K in early October, dropping to 3.2K mid-December, but recovering to 9.3K by the end of the quarter. Weekly active users ranged from 168K to 199K, showing a stable user base.

Flo Cycle & Period Tracker by FLO HEALTH UK LIMITED saw a steady revenue increase, peaking at $9K in late November. Downloads had a significant spike to over 5K in the last week of December. Active users were consistently high, reaching 211K mid-December before a slight decline.

Runna: Running Plans & Coach from RunBuddy displayed a gradual revenue climb, ending the quarter at $3.9K. Downloads initially increased to 1K in early November, followed by a surge to 1.2K in the final week. Active user numbers rose from 4.3K to 6.5K, indicating growing engagement.

MyFitnessPal: Calorie Counter maintained a consistent weekly revenue, hovering around $3K, with a slight dip in mid-December. Downloads fluctuated, peaking at 1.7K in late December. Active users decreased from 36K to 19K by the end of the quarter, showing a decline in user retention.

Zwift: Indoor Cycling Fitness by Zwift, Inc. had stable weekly revenue, averaging around $2.5K, with a peak of $3.2K in early December. Downloads were relatively low, with a slight increase to 251 by the end of December. Active users increased gradually, ending the quarter at 1.2K.

These insights, sourced from Sensor Tower, reveal the dynamic nature of the health and fitness app market in Portugal. For more detailed analytics and trends, visit Sensor Tower.