Top 5 Health and Fitness Apps Performance in Bulgaria Q4 2025

In the fourth quarter of 2025, the health and fitness app market in Bulgaria saw varied performance trends across the top apps on a unified platform. Here's a closer look at how these apps fared, as reported by Sensor Tower.

MyFitnessPal: Calorie Counter showed a dynamic trend in its weekly revenue, peaking at approximately $2.8K in late October. However, it experienced a gradual decline towards the end of December, closing the quarter at around $2.2K. Weekly downloads fluctuated, with a notable increase to 787 in early November, and active users peaked at 24.9K in early December before decreasing to 19.1K by the end of the year.

Strava: Run, Bike, Walk experienced a decline in weekly revenue from $3K at the beginning of the quarter to $2.1K by the end. Downloads saw a spike to 985 in mid-October but generally declined, while active users remained relatively stable, peaking at 22.7K in late November.

Flo Cycle & Period Tracker recorded an upward trend in revenue, reaching $2.1K in mid-November. Downloads dropped to a low of 431 in late November but rebounded to 766 by the end of December. Active users saw an increase, peaking at 22.8K in late December.

Balanced Body had a fluctuating revenue pattern, with a peak of $1.6K at the start of the quarter, decreasing to $1.1K by the end. Downloads were modest, with a notable increase to 172 in the final week of December.

BetterMe: Health Coaching experienced a peak in revenue of $1K in mid-November. Downloads increased significantly towards the end of the quarter, reaching 904 in the last week. Active users showed a growth trend, peaking at 1.2K by the end of December.

These insights provide a snapshot of the competitive landscape in the Bulgarian health and fitness app market for Q4 2025. For more in-depth analysis and insights, visit Sensor Tower.