AI Insights · Timothy · January 2026
Top 5 Free-to-Play Games in Bulgaria: Q4 2025 Performance
Explore the performance trends of the top free-to-play games in Bulgaria for Q4 2025, including downloads, revenue, and active users.
In the fourth quarter of 2025, the Bulgarian mobile gaming market saw significant activity among the top free-to-play games on a unified platform, according to data from Sensor Tower. Here's a closer look at the performance trends for the leading apps:
Block Blast! from Hungry Studio maintained a consistent presence with weekly downloads peaking at 26.8K in mid-October. Despite a decline in downloads towards November, the app ended the quarter with 17.2K downloads in the last week of December. Active users fluctuated throughout the quarter, reaching a high of 255K in early October and closing at 255K by the end of December.
Roblox showed robust engagement, with weekly revenue peaking at $16.2K in late December. Downloads remained steady, ranging from 10K to 18K per week, while active users reached a high of 560K at the beginning of October, before settling at 495K by the quarter's end.
Vita Mahjong experienced a gradual increase in downloads, culminating in 11.5K downloads in the final week of December. Revenue showed minor fluctuations, peaking at $85 in the last week, while active users steadily increased from 42.7K to 58.5K over the quarter.
Hole.io from Voodoo saw a varied trend in downloads, starting at 12.7K in late September and decreasing mid-quarter before rising again to 6.7K by the end of December. Revenue peaked at $110 in late December, and active users decreased from 37.8K in September to 27.5K by year-end.
Pizza Ready! by Supercent, Inc. had a notable increase in downloads, reaching a high of 16.6K in mid-October. Although revenue remained minimal, active users initially spiked to 49K in October before declining to 29.5K by December's close.
These insights highlight the dynamic nature of the mobile gaming landscape in Bulgaria, with varying trends in user engagement and monetization. For more detailed analysis and data, visit Sensor Tower.