AI Insights · Timothy · January 2026
Top Free-to-Play Games Performance in New Zealand, Q4 2025
Explore the trends in downloads, revenue, and active users for the top free-to-play games in New Zealand during Q4 2025, based on data from Sensor Tower.
In the fourth quarter of 2025, the performance of the top free-to-play games in New Zealand showcased intriguing trends across downloads, revenue, and active users. Using data from Sensor Tower, we present an overview of these games on a unified platform.
Roblox from Roblox Corporation saw a notable fluctuation in its weekly revenue, starting the quarter at approximately $84K and dipping to about $55K by late November. However, it rebounded to close the year with an impressive $103K. Downloads peaked at 13.6K in late December, while weekly active users experienced a rise from 169K to 279K.
Lightning Link Casino Slots by Product Madness exhibited a steady revenue increase, peaking at $99K in late November. Its downloads remained relatively stable, fluctuating around 400-500 weekly. Active users hovered around 6.5K throughout the quarter.
MONOPOLY GO! by Scopely, Inc. experienced a gradual decline in weekly revenue, ending the quarter at approximately $56K. Downloads saw a slight increase towards the end of the year, reaching 2.2K. Active users grew steadily, peaking at 41K in late December.
Gossip Harbor®: Merge & Story from Microfun Limited showed a consistent increase in revenue, reaching $72K by the year's end. Downloads fluctuated, with a notable peak of 2.4K in the final week, while active users increased from 48K to nearly 60K.
Kingshot by Century Games Pte. Ltd. experienced a significant revenue rise to $83K at the end of December. Downloads and active users, however, saw a decline mid-quarter before recovering slightly, closing at 6.6K downloads and 16K active users.
These insights highlight the dynamic nature of the gaming market in New Zealand, with each app demonstrating unique trends in user engagement and monetization. For more detailed analysis and insights, visit Sensor Tower.