AI Insights · Timothy · January 2026
Top Free-to-Play Games in Kenya: Q4 2025 Performance
Explore the performance of the top free-to-play games in Kenya for Q4 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the fourth quarter of 2025, the Kenyan market saw notable trends in the performance of top free-to-play games on a unified platform. Here’s a closer look at the top five games based on data from Sensor Tower.
eFootball™ by KONAMI showed a consistent increase in weekly revenue, peaking at around $15.7K in late December. Downloads surged to 27.7K in early December, while active users fluctuated, ultimately reaching approximately 566.8K by the end of the quarter.
Candy Crush Saga from King experienced stable revenue, with a high of $6.3K in late December. The game’s downloads saw a significant rise, peaking at 12K in late December, despite a mild decline in active users to 170.1K by the quarter’s end.
Roblox by Roblox Corporation had a steady revenue stream, with a peak of $4.3K in late December. Downloads increased consistently, reaching 31.2K in late December, while active users grew significantly, ending the quarter at about 537.2K.
Ludo STAR from Gameberry Labs saw revenue fluctuations, with a peak at approximately $3.4K in mid-November. Downloads were relatively stable, peaking at 3.9K in late December, while active users varied, closing the quarter at 16K.
Gossip Harbor®: Merge & Story by Microfun Limited maintained a steady revenue trend, reaching $2.9K in late December. Downloads were highest at 4K in mid-November, while active users showed a slight increase to 55.3K by the end of the quarter.
These insights provide a snapshot of the dynamic gaming landscape in Kenya, with more detailed analytics available through Sensor Tower.
