AI Insights · Timothy · January 2026
Top 5 Free-to-Play Games in Italy: Q4 2025 Performance
Explore the performance of the top free-to-play games in Italy for Q4 2025, with insights into downloads, revenue, and active users.
In the fourth quarter of 2025, the Italian gaming market saw impressive performances from the top free-to-play games on a unified platform. Here's a closer look at how these games fared, based on Sensor Tower's data.
Coin Master from Moon Active showed a notable increase in weekly revenue, peaking at approximately $1.1M by late November. Its weekly downloads reached a high of 8.6K in the final week of December, while active users climbed from 145.2K to 161.7K throughout the quarter.
Royal Match by Dream Games experienced a peak revenue of $749K in the last week of the year. Downloads saw a significant rise, reaching 25.1K in the same period. However, active users showed a downward trend from 859.6K to 746.7K.
The well-known Candy Crush Saga by King maintained strong performance with a revenue increase to $672.7K in early December. Weekly downloads hit 15.4K at year-end, while active users varied slightly but ended strong at 857.8K.
Clash Royale from Supercell achieved a revenue high of $685.4K at the start of December. Although downloads decreased to 21.4K by the end of December, active users remained robust, slightly declining from 3.1M to 2.6M.
Finally, Gossip Harbor®: Merge & Story by Microfun Limited saw a steady rise in revenue, peaking at $457.4K in the year's final week. Downloads surged to 36.4K, and active users increased to 235.3K by the end of December.
These insights reflect the dynamic nature of the gaming industry in Italy, with more detailed metrics available through Sensor Tower's comprehensive analysis.
