AI Insights · Timothy · January 2026
Performance of Top Free-to-Play Games in the UK Q4 2025
Explore the performance trends of the top free-to-play games in the UK during Q4 2025, including downloads, revenue, and active users.
In the fourth quarter of 2025, the UK market saw intriguing trends among the top free-to-play games on a unified platform, with data sourced from Sensor Tower.
Coin Master by Moon Active showed a notable increase in weekly downloads, starting at around 8.4K and peaking at 18.3K by the end of December. Revenue fluctuated, with a significant peak at $2.6M in late November, while weekly active users climbed steadily from 134K to 214K.
MONOPOLY GO! from Scopely experienced a decline in revenue after an initial $2.4M at the start of October, stabilizing around $1.4M to $1.7M through the quarter. Downloads remained consistent, averaging around 38K to 44K weekly, while active users increased from 586K to 699K.
Roblox by Roblox Corporation maintained a robust presence with weekly active users ranging from 4.9M to 5.5M. Revenue was variable, peaking at $1.3M in late December, while downloads showed a spike to 138K in the week of December 22.
Royal Match from Dream Games had a steady revenue trend, ending the quarter at $1.5M. Downloads surged from 11.5K to 25.6K, and active users saw an increase from 765K to 836K.
Lastly, Candy Crush Saga by King showed consistent revenue, closing the quarter with $1.5M. Downloads rose significantly in December, reaching 31.3K, while active users ranged from 923K to 960K.
For more detailed insights and data, visit Sensor Tower's comprehensive analytics platform.
