Fashion Games Performance on Unified Platform in Uruguay: Q4 2025

In the fourth quarter of 2025, the top 5 fashion games in Uruguay displayed varied performance trends across downloads and active users, according to Sensor Tower's data.

Magic Fashion: Doll Dressup from XGame Global saw its weekly downloads fluctuate, peaking at over 2K at the start of October before declining to around 700 by the end of December. Meanwhile, weekly active users experienced a gradual increase, starting at approximately 3.3K and reaching nearly 4.8K by the quarter's end.

Hair Tattoo: Barber Shop Game by CASUAL AZUR GAMES maintained a steady increase in downloads, with a notable spike to over 1.2K in early December. Active users remained relatively stable, hovering around 16K to 17K throughout the quarter.

Left or Right: Star Girl Style from JUMBO GAMES Studio experienced a decline in weekly downloads, starting at 1.7K and dropping to about 400 by late December. Active users followed a similar downward trend, decreasing from approximately 5.7K to 4.1K.

Acrylic Nails! by CrazyLabs LTD saw its downloads peak at over 1.2K in late November before falling to just over 200 by the end of the year. Active users mirrored this pattern, peaking at 2.7K in late November and declining to about 1.3K.

Fashion Queen: Dress Up Game, also from CASUAL AZUR GAMES, experienced a moderate increase in weekly downloads, reaching a high of over 1K in mid-December. Active users showed a consistent rise, starting at approximately 12.9K and ending the quarter at nearly 14.8K.

These insights provide a snapshot of the fashion gaming landscape in Uruguay, with more detailed analytics available through Sensor Tower.