Top 5 Fashion Games Performance on Unified Platform in the US, Q4 2025

In the fourth quarter of 2025, the top fashion games in the United States showed varied performance metrics across downloads, revenue, and active users. These insights are derived from Sensor Tower's comprehensive data.

Toca Boca Hair Salon 4 from Piknik experienced a notable increase in weekly downloads, peaking at approximately 111K in late December. The app's weekly revenue remained consistent, closing the quarter at around $35.5K. Active users fluctuated, with a peak of 271K in late November, ending the quarter at about 225K.

YoYa Sparkle: Style Pop saw a surge in downloads, reaching a high of 128K in the last week of December. Weekly revenue started modestly at $502 and stabilized around $574 by the end of the quarter. Active users showed growth, ending the quarter with approximately 50K.

Fashion Queen: Dress Up Game observed a steady increase in downloads, peaking at 66.5K in the final week. Active user engagement rose significantly, reaching nearly 695K at the end of December.

Glow Fashion Idol from Crazy Labs maintained a steady revenue stream, closing the quarter at $224K. Downloads showed a gradual rise, reaching 59K by the end of December. Active users also increased, ending the quarter with 117K.

Skincare Time: Makeover ASMR experienced consistent download numbers, peaking at 49K in late November. Active user numbers fluctuated, peaking at 248K in the same period and ending the quarter with approximately 132K.

These insights highlight the dynamic nature of the fashion gaming sector, with more detailed analytics available through Sensor Tower's platform.