Top 5 Fashion Games Performance in Sweden: Q4 2025

In the fourth quarter of 2025, the fashion gaming category in Sweden showed varied performance across the top five applications on the unified platform, as revealed by Sensor Tower data.

Skincare Time: Makeover ASMR from DO VAN HUY saw a fluctuating trend in weekly revenue, reaching a peak of $15 in the week of December 22. Weekly downloads experienced a high of about 2.3K in the last week of December. Active users initially decreased but later climbed to approximately 7.3K by December's end.

Magic Fashion: Doll Dressup by Truong Nguyen Nam showed a consistent decline in weekly downloads, starting from 2.2K at the beginning of the quarter to around 620 by the end. Despite this, active users increased slightly to around 6.2K, while revenue peaked at $33 in late October.

Fashion Queen: Dress Up Game from AI Games FZ experienced variable revenue, with a notable peak of $69 in late October. Downloads rose significantly towards the end of the quarter, reaching approximately 1.7K. Active users also increased, ending the quarter at nearly 19.7K.

Toca Boca Hair Salon 4 NETFLIX maintained steady revenue, peaking at $565 in late December. Weekly downloads showed a significant increase, especially in December, reaching about 2.3K in the week of December 22. Active users also rose, ending the quarter at approximately 4.3K.

Finally, YoYa Sparkle: Style Pop from YoYa Games Ltd saw a remarkable surge in revenue, culminating in $175 at the end of December. Downloads fluctuated but ended strong at nearly 2K in the last week. Active users followed a similar pattern, finishing the quarter with around 840 users.

For a more detailed analysis and insights, visit Sensor Tower.