AI Insights · Timothy · January 2026
Top Fashion Games in Russia: Q4 2025 Performance Overview
Explore the performance trends of the top 5 fashion game apps in Russia during Q4 2025, highlighting downloads, revenue, and active users.
In the fourth quarter of 2025, the top fashion games on the unified platform in Russia showcased intriguing trends in downloads, revenue, and active users. Here's an overview of their performance:
Fashion Queen: Dress Up Game by AI Games FZ saw a varied pattern in its weekly downloads. Starting at approximately 21.8K in late September, downloads peaked at 63.8K in early December, closing the quarter with 53.8K. Revenue fluctuated, with a peak of $12 in mid-November, while active users grew steadily, reaching 261.9K by the end of December.
Eye Color Mix from Crazy Labs experienced a consistent increase in weekly downloads, from 23.3K in late September to 72.1K by the end of December. Revenue remained low, with a maximum of $8 in late December. The app's active users rose significantly, culminating at 291.3K.
Paper Doll Diary: Dress Up DIY by Getsmart LLC showed a steady download rate, peaking at 42.1K in early December. Active users fluctuated, starting at 109.6K and dropping to 89.1K by the end of the quarter.
Skin Makeover: Relax ASMR Game from Arbaz Faraz Bhatti displayed a decline in weekly downloads from 50.6K to 14.3K. The app's active users followed a similar downward trend, ending the quarter at 49.5K.
Finally, Merge Fashion: Romance Story by Wind's Choice Tech Limited maintained a stable revenue stream, peaking at $6.4K in late December. Downloads varied, reaching a high of 30.7K in early November, while active users rose to 140.7K by the quarter's end.
These insights, derived from Sensor Tower data, provide a comprehensive view of the fashion gaming landscape in Russia. For more detailed analytics, visit Sensor Tower's platform.
