AI Insights · Timothy · December 2025
Top Fashion Games Performance in New Zealand Q4 2025
Explore the performance metrics of the top fashion games on a unified platform in New Zealand during Q4 2025, based on Sensor Tower data.
In the fourth quarter of 2025, fashion games in New Zealand showcased diverse performance trends on a unified platform, combining data from both iOS and Android. Here’s a closer look at the top five apps:
YoYa Sparkle: Style Pop from YoYa World saw a significant peak in weekly downloads at 5.3K during mid-October. Revenue fluctuated, reaching a high of $27 in the last week of October, while active users decreased from 2.8K to 1.7K by the end of December.
Left or Right: Star Girl Style experienced a gradual decline in downloads, starting at 2.3K and dipping to under 500 by December. Active users remained relatively stable, hovering around 5K throughout the quarter.
Skincare Time: Makeover ASMR reported a slight increase in revenue, peaking at $22 in early December. Downloads showed minor fluctuations, averaging around 800 weekly, while active users increased to over 3.3K by the end of the quarter.
Magic Fashion: Doll Dressup had its highest downloads in mid-October with 1.7K but faced a decline to 146 by the end of December. Active users started at 1.9K, peaking at 2.7K in late October, and ended the quarter at 2.3K.
Finally, Fashion Queen: Dress Up Game saw a steady increase in downloads towards the end of December, reaching 1K. Active users grew from 7.5K in September to nearly 9.8K by the end of December.
These insights are based on data from Sensor Tower, where more detailed analytics can be found.
