AI Insights · Timothy · January 2026
Top 5 Fashion Games Performance in Netherlands Q4 2025
Explore the performance trends of the top 5 fashion games on a unified platform in the Netherlands during Q4 2025, including downloads, revenue, and active users.
In the fourth quarter of 2025, the top fashion games in the Netherlands exhibited varied performance trends across downloads, revenue, and active users on a unified platform. This analysis, powered by Sensor Tower data, provides insights into these trends.
Skincare Time: Makeover ASMR by DO VAN HUY saw weekly downloads peaking at around 3.4K in late October, while its active users remained relatively stable around 14K until December, where a notable drop to around 6.6K was observed. Revenue was modest, with a peak of $15 in early December.
Fashion Queen: Dress Up Game from AI Games FZ experienced a steady increase in downloads, peaking at 3.6K in the last week of December. Active users also rose, reaching nearly 39K by the end of the quarter. Revenue fluctuated, with a high of $34 in mid-December.
Magic Fashion: Doll Dressup by Truong Nguyen Nam showed a downward trend in downloads, starting at 3.9K and decreasing to 1.1K by the end of December. Active users remained stable around 10K, with a slight increase towards the end of the quarter.
Toca Boca Hair Salon 4 NETFLIX from Netflix, Inc. experienced a significant increase in downloads, reaching 4.4K in late December. Revenue was consistent, peaking at $260 in the final week of the quarter. Active users fluctuated, with a high of 2.6K in early November.
Hair Tattoo: Barber Shop Game, another title from AI Games FZ, maintained stable download numbers around 1.5K to 2.1K. Active users showed a slight increase, ending the quarter at approximately 31K.
For more detailed insights and analysis, explore additional data at Sensor Tower.