Top 5 Fashion Games Performance in Nigeria Q4 2025

In the fourth quarter of 2025, the fashion gaming sector in Nigeria witnessed varied trends among the top-performing applications. Sensor Tower provides detailed insights into the performance of these apps across both iOS and Android platforms.

Fashion Glow: Model & Style experienced a dynamic quarter with weekly downloads starting at around 5.8K and peaking at 8.2K in mid-November. Active users showed a notable increase, beginning at 7.9K and reaching 10.6K by the end of December. Revenue remained minimal, with a brief peak at $20 in late October.

Fashion Show: Makeup, Dress Up saw a declining trend in weekly downloads, starting at 4.4K and dropping to 3.2K by the end of December. Despite this, revenue had a significant spike to $56 in mid-November. Active users remained relatively stable, ranging from 38.8K to 28.7K.

Style My Day: Makeup Tales initially saw an impressive rise in downloads, peaking at 13.1K in mid-October, before dropping to 27 by November. Active users mirrored this trend, peaking at 10.1K and subsequently declining to 1.1K by the end of the quarter.

Doll Diary: Kpop Dolly DIY maintained steady downloads, peaking at 3.4K in mid-December. Active users followed a similar pattern, increasing to 3.7K towards the end of the quarter.

Lastly, Indian Wedding: DressUp Makeup showed a gradual increase in downloads, reaching 5.1K in early December. Active users also rose steadily, peaking at 5K in the same period.

These insights from Sensor Tower highlight the dynamic nature of the fashion gaming market in Nigeria, with varying trends in downloads, revenue, and user engagement across different titles. For more detailed analytics and insights, visit Sensor Tower's platform.