Q4 2025 Performance of Top Fashion Games in Lithuania

In the fourth quarter of 2025, the Lithuanian market saw varied performance among the top five fashion games on the unified platform. This analysis, based on data from Sensor Tower, provides insights into the weekly downloads and active user trends for these games.

Magic Fashion: Doll Dressup by Truong Nguyen Nam showed a gradual decline in weekly downloads, starting at 1.4K and dropping to around 528 by the end of December. However, weekly active users experienced a slight increase, moving from 3.1K to 3.7K.

Fashion Queen: Dress Up Game from AI Games FZ saw a rise in downloads mid-quarter, peaking at 1.4K in early November before stabilizing around 873 downloads. Active users increased notably, starting at 8.5K and reaching 11.1K by the end of the quarter.

Eye Color Mix by Crazy Labs witnessed a small spike in downloads towards the quarter's end, from 263 to 676. Active users also rose, from 7.7K to 8.5K, indicating a growing interest.

Acrylic Nails!, another title from Crazy Labs, maintained a relatively steady download rate, with minor fluctuations around 300. Active users dipped slightly but ended the quarter at 895.

Hair Salon: Beauty Salon Game by Getsmart LLC showed consistent download numbers, averaging around 300 weekly. Active users remained stable, fluctuating between 2K and 2.3K.

These trends highlight the dynamic nature of the fashion gaming market in Lithuania. For more detailed insights, visit Sensor Tower.