Top 5 Fashion Games in Kenya Q4 2025: Performance Insights

In the fourth quarter of 2025, the top fashion gaming apps in Kenya demonstrated diverse performance trends across downloads and active user metrics. Here's a closer look at each app's performance based on data from Sensor Tower.

Fashion Glow: Model & Style saw a significant rise in weekly downloads, starting at around 3.1K at the end of September and peaking at 9.3K in mid-November. Although downloads tapered off towards the end of the year, they remained above 5.6K. Weekly active users followed a similar pattern, increasing from 4.5K in early October to a peak of 11.9K in mid-November, before settling at approximately 9K by the end of December.

Fashion Show: Makeup, Dress Up experienced a steady decline in weekly downloads from a high of 8.1K in mid-October to about 4.1K by mid-December. Active users also showed a downward trend, beginning at 40K in early October and reaching a low of 33.5K in mid-December. Revenue was minimal, with a few upticks in October and December.

Hair Tattoo: Barber Shop Game showed an impressive increase in weekly downloads, starting from 2.1K at the beginning of October and reaching over 10K in early December. Similarly, active users rose from 52.9K to a peak of 77.9K in mid-December, indicating strong engagement.

Left or Right: Star Girl Style maintained consistent weekly downloads, fluctuating between 3K and 4.5K throughout the quarter. Active users showed a steady increase from 12.3K in late September to 21K by the end of December, reflecting growing user interest.

Indian Wedding: DressUp Makeup experienced a surge in weekly downloads, peaking at 8.9K in early December. Active users mirrored this trend, climbing from 340 in late September to over 9.1K by mid-December, highlighting its growing popularity.

These trends highlight the varied dynamics of the fashion gaming sector in Kenya, with each app showing unique patterns in user engagement and downloads. For more detailed insights, visit Sensor Tower.