Top Fashion Games on Unified Platform in Italy Q4 2025

In the fourth quarter of 2025, the top five fashion games on the unified platform in Italy exhibited varied performance trends, according to data from Sensor Tower. Here's a closer look at each application's metrics:

Skincare Time: Makeover ASMR showed fluctuations in weekly downloads, starting at around 11.8K and peaking at 18.9K by the end of December. Revenue saw a noticeable rise in late October, reaching a high of approximately $31. Weekly active users decreased initially but rebounded to 56.3K by the quarter's end.

Magic Fashion: Doll Dressup experienced a significant rise in downloads early in the quarter, with numbers reaching 14K in the first week of October. Revenue peaked at $29 mid-quarter, while active users steadily climbed to 51.9K by December's close.

Fashion Queen: Dress Up Game saw a consistent increase in downloads, culminating in 11.5K during the final week. Revenue grew towards the end of the year, reaching $74. The game maintained a strong user base, with active users peaking at 136.2K.

Left or Right: Star Girl Style experienced a decline in downloads from 12.3K at the start to 4.7K by December. Active users also decreased, starting at 39.1K and ending the quarter at 30.9K.

Toca Boca Hair Salon 4 had a stable revenue, with a slight increase to $479 in the last week. Downloads grew towards the quarter's end, peaking at 9.2K. Active users showed an upward trend mid-quarter, reaching a high of 32.3K.

These insights highlight the diverse performance patterns of fashion games in Italy, with more detailed analytics available on Sensor Tower.