AI Insights · Timothy · January 2026
Top 5 Fashion Games on Unified Platform in the UK: Q4 2025
Explore the performance trends of the top 5 fashion games in the UK for Q4 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the fourth quarter of 2025, the top fashion games in the United Kingdom showed varied performance across key metrics. Here’s a detailed look at each app’s trends.
Skincare Time: Makeover ASMR had a consistent rise in weekly downloads, peaking at around 14.9K in early December. Active users fluctuated, ending the quarter with approximately 45.9K.
Toca Boca Hair Salon 4 NETFLIX experienced a growth in revenue, reaching about $3.3K in the final week. Downloads spiked notably in late December, hitting 21.8K, and active users increased steadily to 26.1K.
Fashion Queen: Dress Up Game saw a surge in downloads towards the end of the quarter, with numbers climbing to 16.6K. Active users also rose significantly, reaching 147.2K.
YoYa Sparkle: Style Pop had a modest revenue stream, with a peak of $154 in late October. Downloads were highest in the last week of December, at 18.1K, while active users increased to 8.5K.
Hair Salon: Beauty Salon Game maintained stable revenue and saw a peak in downloads of 10.8K in early November. Active users showed a steady increase, reaching 251.1K by the end of December.
These insights, sourced from Sensor Tower, provide a clear overview of the performance of these top fashion apps in the UK. For further detailed analytics, visit Sensor Tower’s platform.
