Top 5 Fashion Games in Europe Q4 2025: Unified Platform Performance

In the fourth quarter of 2025, the top fashion games on a unified platform in Europe showed varied performance in terms of downloads, revenue, and active users. Here's a closer look at the trends for each app.

Fashion Queen: Dress Up Game from AI Games FZ saw a notable increase in weekly downloads, starting from around 74.5K and peaking at 251.9K in late October. Revenue showed fluctuations, with a peak of approximately $372 in late October, closing the year around $356. Weekly active users steadily increased from 1.25M to 1.83M by the end of December.

Skincare Time: Makeover ASMR by DO VAN HUY reported a consistent rise in downloads, starting at 116.4K and reaching over 203.6K by year-end. Revenue saw a gradual increase, ending the quarter at about $254, while active users hovered around 570K to 680K.

Magic Fashion: Doll Dressup from Truong Nguyen Nam experienced a decline in downloads from 191.1K to around 68.6K by December. Revenue peaked at $483 in late October before decreasing to $169 by the end of the year. Active users remained relatively stable, ending the quarter at approximately 698.7K.

Hair Tattoo: Barber Shop Game from AI Games FZ had a steady increase in downloads, reaching 146K by late December. Revenue saw minor fluctuations, peaking at $23 in late November. Active users grew from 793K to 923K over the quarter.

Eye Color Mix by Crazy Labs saw downloads rise from 83.4K to 177.7K by the end of December. Revenue peaked at $322 in late December, closing slightly lower at $310. Active users increased from around 735.7K to 897.8K.

These insights from Sensor Tower provide a snapshot of the performance and trends within the fashion gaming sector in Europe for Q4 2025. More detailed analyses can be found on the Sensor Tower platform.