Top 5 Fashion Games Performance in Brazil Q4 2025

In the fourth quarter of 2025, the top five fashion games in Brazil showcased varied performance trends on the unified platform. These insights are brought to you by Sensor Tower.

YoYa Sparkle: Style Pop experienced significant fluctuations in weekly downloads, peaking at 252.7K in late October. Weekly revenue showed a modest increase, reaching $139 in early November, while active users saw a high of 221.4K during the same period.

Magic Fashion: Doll Dressup from XGame Global displayed a stable download rate, with a peak of 117.9K in mid-October. Revenue remained consistent with a slight dip towards the end of December, culminating at $3. Active users peaked at 228.7K in late October.

Magic Princess: Dress Up Games saw a decline in weekly downloads, dropping to 10K by the end of December. Revenue decreased towards the end of the quarter, and active users fell to 56K by December 29.

Hair Salon: Beauty Salon Game maintained a consistent download rate, peaking at 80.8K in mid-October. Revenue showed an upward trend, reaching $61 in November, while active users remained steady, ending the quarter at 253.6K.

Fashion Queen: Dress Up Game from CASUAL AZUR GAMES had a steady increase in downloads, reaching 57.9K by the end of December. Revenue was minimal, with a slight increase to $14 at the quarter's close, and active users peaked at 270.2K in late November.

For more detailed insights, visit Sensor Tower.