Top 5 Fashion Games Performance in Bulgaria: Q4 2025

In the fourth quarter of 2025, the top fashion games on a unified platform in Bulgaria showcased varied performance trends. These insights, derived from Sensor Tower data, highlight the dynamics of downloads, revenue, and active users.

Hair Tattoo: Barber Shop Game by CASUAL AZUR GAMES had fluctuating weekly downloads, peaking at approximately 6.4K in late October. Active users showed a slight decline from 70.6K to 66.2K by the end of December. Revenue saw a nominal peak of $8 in mid-November.

Fashion Queen: Dress Up Game, also from CASUAL AZUR GAMES, experienced a steady increase in downloads, reaching 4.8K at the end of October. Active users rose from 29.7K to 41.8K, while revenue peaked at $26 in mid-November before tapering off.

Magic Fashion: Doll Dressup by XGame Global had an initial surge in downloads, reaching a high of 9.7K in early October, before declining. Active users remained stable around 9K towards the end of the quarter.

Fashion Show: Makeup, Dress Up from Dress Up Games for Girls saw a significant drop in downloads from 3.8K in October to 590 by the end of December. Active users followed a similar trend, decreasing from 13.8K to 4.9K.

Lastly, Makeup Stylist: Antistress ASMR by Happy Go Game witnessed a decline in downloads from 2.5K to 616 by the end of the quarter. Active users decreased from 17.4K to 13.1K.

For more detailed insights into these trends, visit Sensor Tower's comprehensive reports.