AI Insights · Timothy · January 2026
Top Fashion Games in South Africa: Q4 2025 Performance
Explore the performance of the top five fashion games in South Africa during Q4 2025, with insights into downloads, revenue, and active users from Sensor Tower.
In the fourth quarter of 2025, South Africa's fashion game scene on the unified platform saw varied performances among the top five applications. Here's a closer look at how these apps fared during this period, based on data from Sensor Tower.
Project Makeover by Magic Tavern, Inc. showed a dynamic quarter. Weekly revenue started strong at over $10K in late September, tapering off mid-quarter before ending with a rise to approximately $9.5K in December. Downloads fluctuated, with a notable increase to 3.6K in early December. The app's active users saw a general decline from 36.2K to around 19.3K by the end of the quarter.
Coven Fashion: Dress Up Game from Crowdstar LLC had a relatively stable performance. Revenue peaked at nearly $1.8K at the beginning of the quarter, with a slight dip towards the end. Downloads remained consistent, with a slight rise reaching 723 in mid-December. Active users gradually decreased from 2.9K to just over 2.1K.
Glow Fashion Idol by Crazy Labs experienced growth, particularly in December. Weekly revenue saw a significant jump, reaching over $2K mid-month. Downloads exhibited a similar trend, peaking at 7.5K in the last week of December. Active users increased steadily, climbing from 26.5K to 34.4K.
Pocket Styler: Fashion Stars from Nordcurrent UAB also saw an upward trajectory. Revenue grew from $802 to $738 over the quarter. Downloads spiked dramatically to 5.9K in the week leading up to Christmas, while active users more than doubled from 4.8K to 9.7K.
SuitU: Fashion Avatar Dress UP by Libii HK Limited had modest gains. Revenue remained stable, closing the quarter at $439. Downloads increased significantly towards the end, reaching 1K in December. Active users rose from 3.5K to 4.5K by the end of the quarter.
These insights from Sensor Tower highlight the diverse performance trends among South Africa's top fashion gaming apps in Q4 2025. For more detailed analytics and insights, visit Sensor Tower.