Top 5 Fashion Games Performance in the US, Q4 2025

In the fourth quarter of 2025, the top five fashion games on a unified platform in the United States exhibited diverse performance trends. This analysis, based on Sensor Tower data, provides insights into the weekly downloads, revenue, and active user metrics for these games.

Project Makeover from Magic Tavern, Inc. saw a notable increase in weekly downloads towards the end of the quarter, peaking at approximately 31.6K in the last week of December. Revenue was strong, with fluctuations throughout the quarter, culminating in about $1.3M in the final week. Active users experienced a dip mid-quarter but rebounded to around 568.9K by the end of December.

Glow Fashion Idol, published by Crazy Labs, reported a spike in downloads, reaching 59.4K in the last week. Revenue increased steadily, ending the quarter at approximately $224.4K. Active user numbers also climbed, finishing at 116.6K.

SuitU: Fashion Avatar Dress UP by Libii HK Limited, showed growth in downloads, peaking at 27.8K in the final week. Revenue trends were stable, with a high of $178.6K in mid-November. Active users consistently increased, reaching 146.1K by the end of the quarter.

Covet Fashion: Dress Up Game from Crowdstar LLC experienced a gradual increase in downloads, peaking at 5.4K in the last week. Revenue saw a peak of $166.6K in early November. Active users rose steadily, reaching 212.6K by the end of December.

Finally, Merge Studio: Fashion Makeover by Paxie Games encountered a decline in downloads, ending with approximately 6.1K. Revenue trends showed a decrease, concluding the quarter at around $56.9K. Active users similarly declined, finishing at 101.3K.

These insights from Sensor Tower highlight the dynamic landscape of fashion games in the US, with each app exhibiting unique trends over the quarter. For more detailed analysis, visit Sensor Tower.