Top 5 Fashion Games on Unified Platform in Russia, Q4 2025

In the fourth quarter of 2025, the fashion game market in Russia demonstrated varied performance across the top 5 applications, showcasing trends in downloads, revenue, and active users. This analysis, provided by Sensor Tower, offers insights into these leading apps.

Project Makeover from Magic Tavern, Inc. saw a notable fluctuation in weekly revenue, culminating in approximately $9.1K by the end of December. Weekly downloads peaked early in October at 16.9K, with a resurgence to 10.6K in the last week of December. The app maintained a strong user base, starting with 48.7K active users, though experiencing a decline to 31.2K by the quarter's end.

Avatar Life - love & bit gacha by 101XP LIMITED experienced consistent weekly revenue, initially peaking at $7.3K in mid-October, but declining to $2.1K by late December. Downloads remained relatively stable, with numbers around 5.5K to 6.5K, while active users saw a gradual decrease from 72.2K to 41.9K.

Merge Fashion: Romance Story from Wind's Choice Tech Limited showed a steady increase in weekly revenue, reaching $6.4K at the end of December. Downloads were highest in early November at 30.7K, with a decline to 18K by the quarter's close. The app's active users grew significantly, ending the quarter at 140.6K.

SuitU: Fashion Avatar Dress UP by Libii HK Limited maintained modest revenue, peaking at $4.8K in early November. Downloads varied significantly, starting at 7.1K, dropping mid-quarter, and then rising again to 6K by the end of December. Active users showed an upward trend, starting at 33.5K and climbing to 38.9K.

Glow Fashion Idol from Crazy Labs had a modest revenue pattern, peaking at $1K early in the quarter. Downloads were inconsistent, with a high of 6.5K in early November and a low of 21 in late November, before rebounding to 6.4K in the final week. Active users varied, peaking at 14.1K and ending the quarter at 6.2K.

For more detailed insights and data, visit Sensor Tower.