AI Insights · Timothy · January 2026
Top Fashion Games in Italy: Q4 2025 Performance
Explore the performance trends of the top five fashion games on a unified platform in Italy during Q4 2025, based on Sensor Tower data.
In the fourth quarter of 2025, the top fashion games in Italy showed varied performance trends on a unified platform, combining data from both iOS and Android. Here's a closer look at how each app fared during this period.
Project Makeover from Magic Tavern, Inc. concluded the quarter with a notable increase in weekly revenue, peaking at approximately $43.8K in late December. Weekly downloads also saw an upward trend towards the end of the quarter, reaching 4.5K. The app maintained a strong presence with weekly active users fluctuating around 50K to 57K.
For Covet Fashion: Dress Up Game by Crowdstar LLC, weekly revenue varied throughout the quarter, with a high of $8.2K in early November. Despite modest weekly downloads, peaking at 425, the app consistently engaged around 6K active users weekly.
Merge Fashion: Romance Story by Wind's Choice Tech Limited experienced a steady climb in weekly downloads, culminating at 5.4K in late December. Revenue trends showed a significant rise, ending the quarter at $4.2K. Active users also increased, reaching over 20K by the end of the period.
SuitU: Fashion Avatar Dress UP from Libii HK Limited saw a diverse quarter with weekly downloads peaking at 1.8K. Revenue trends were stable, with a high of $3.8K in mid-November. The app engaged over 11K active users weekly, peaking towards the end of December.
Lastly, Pocket Styler: Fashion Stars by Nordcurrent UAB showed fluctuating weekly downloads, with a notable peak at 3K in late December. Revenue trends ended on a steady note at $2.5K. However, the app's active user base remained relatively small, ranging between 200 and 300.
These insights, sourced from Sensor Tower, provide a comprehensive overview of the fashion gaming landscape in Italy for Q4 2025. For more detailed analytics and trends, visit Sensor Tower's platform.