AI Insights · Timothy · January 2026
Top 5 Fashion Games Performance in the UK, Q4 2025
Explore the performance trends of the top 5 fashion games on a unified platform in the UK during Q4 2025, highlighting downloads, revenue, and active users.
In the fourth quarter of 2025, the top fashion games in the UK exhibited diverse performance trends across downloads, revenue, and active users. This analysis, based on data from Sensor Tower, provides insights into the market dynamics.
Project Makeover from Magic Tavern, Inc. showed significant fluctuations in revenue, peaking at approximately $141K at the start of the quarter and ending with a similar high of $139K. Weekly downloads saw a notable increase in the last week, reaching around 5.4K. The active user base remained relatively stable, hovering between 52K and 58K.
SuitU: Fashion Avatar Dress UP by Libii HK Limited experienced a peak in weekly revenue of about $21K mid-quarter. Downloads increased significantly towards the end of December, reaching nearly 4.9K. Active users showed a gradual increase, ending the quarter at approximately 32K.
Glow Fashion Idol, published by Crazy Labs, had a steady revenue performance, with figures around $15.5K by the end of December. Downloads peaked at over 6K in late December. Active users grew steadily, closing the quarter at approximately 43K.
Covet Fashion: Dress Up Game from Crowdstar LLC saw its revenue peak at $15K in early November. Downloads remained relatively low, with a slight increase to 883 by the end of the quarter. Active users fluctuated, peaking at 29K in early November before declining to 24K.
Lastly, Merge Studio: Fashion Makeover by Paxie Games experienced consistent revenue around $10K throughout the quarter. Downloads saw a sharp decline in December, dropping to 473. Active users also decreased, ending the quarter at around 13K.
For more detailed insights and trends, visit Sensor Tower's platform.
